Fundamentals of Revenue Management & Distribution

Xotels - Fundamentals of Revenue Management & Distribution Become a leader amongst your competition

This event will take place the 27th of November 2006 in Paris, France


This practical and profound seminar has already been attended by more then 300 hoteliers around Europe and received with great success.
After Spain, France, Benelux and Scandinavia they will now also visit Italy, United Kingdom, Ireland, Portugal and Eastern Europe.

The focus is on gaining a thorough understanding of the basics of Pricing, Forecasting, Distribution and Benchmarking with the following 4 key business objectives:

1) Create a Revenue Management Action Plan.
2) Achieve an optimum Pricing and Product mix.
3) Build a forecasting process for an effective decision making process.
4) How to increase your ecommerce strength with Travel 2.0.


The following subjects will be covered in Fundamentals of Revenue Management & Distribution;

Fundamentals of Revenue Management
- How to implement revenue management throughout the entire organization.
- It is more than a management concept limited to yield in high demand periods.
- Technology and information are at the basis of every decision and strategy.

Pricing
- Differences between a seasonal and best available rate strategy.
- How to develop multiple rate offers according to demand.
- What is the lowest rate a room should be sold at?

Forecasting
- How to forecast accurately.
- What is unconstrained demand?
- Decide to which level of detail you need to forecast.
- Develop a forecast effective for all departments.

Distribution
- Understand the impact of tomorrow's distribution.
- Increase conversion on your website.
- Should you yield the distribution channels?

Benchmarking
- How do you compare yourself against your competition?
- Which market reports are available to you?
- Guidelines to help positioning the hotel in your environment.

Implement a Revenue Management Action Plan
- Develop strategies before contracting.
- Create new sales and promotional initiatives.
- Communication and culture are keys to success.